Meet Our Leadership Team
Chuck Holliday
Managing Director
Chuck “Holliday” Williams is the Managing Director for Lifestyle Republic, the diversified media company founded in 2022. As Managing Director, the New York City native is responsible for all business and revenue operations, including live media, video operations, digital marketing, licensing, advertising and portfolio budgeting.
Holliday is a former Line Producer for shows at LXTV, Bloomberg Television, Bravo (2014 Emmy Award for “The Singles Project”), Oxygen, Sportsnet New York (SNY), CNBC, Conde Nast Entertainment and FOX Business Network.
Freedom Aviles
Operating Director
As the Operating Director, Cyreyne ‘Freedom’ Aviles oversees all creative operations of Lifestyle Republic, including strategy on all projects developed and produced by the company.
Aviles is an award-nominated producer who founded and launched Freedom Reigns, a boutique studio that creates content for off-network and emerging platforms. Aviles was also a co-founder of CHI-LAND, an early initiative in its streaming ambitions.
Thenjiwe Lyons
General Counsel
As General Counsel, Thenjiwe Lyons’ experience includes general litigation practice before state and federal courts, with cases ranging from complex commercial disputes to representing clients in agency proceedings and internal investigations.
Ms. Lyons received a B.A. from the University of Pennsylvania and a J.D. from St. Johns University School of Law.
Tati Muñiz
Content Officer
As the Content Officer, Tati Muñiz oversees all production and content operations throughout Lifestyle Republic’s portfolio. Muñiz brings over two decades of experience to the role, most recently as Contributing Producer at Spanish-Language channel WAPA TV (San Juan, Puerto Rico).
Prior to her role at WAPA TV, Muñiz served as a Reporter at Brazilian television network Rede Gazeta, leading the channel’s reporting of the Brazilian Women’s Basketball League. Muniz reported primarily in Portuguese.
Shanda Foster
Strategic Partnerships
As the Lead for Strategtic Partnerships, Shanda Foster focuses on identifying, cultivating, and managing strategic collaborations and alliances to drive business growth and achieve common goals.
The Boston area native also builds and maintain relationships with external entities, negotiates agreements, and ensure mutually beneficial partnerships. Ms Foster has negotiated partnerships for brands such as BOSE, Puma, NBC Sports Boston (where she also served as an On-Air Host), and Embrace Boston.